Downlad Analyst Report
Coronavirus Could Be a Contactless Payments Catalyst for US Financial Institutions

Card marketers at US financial institutions will like the recent guidance given by the World Health Organization. In a recent interview with The Telegraph, a WHO spokesperson proclaimed, “When possible, it would also be advisable to use contactless payments to reduce the risk of transmission.” Indeed, the coronavirus may prove to be a unique messaging opportunity that banks can harness to encourage contactless card take-up. This could be particularly useful for converting the two in five cardholders that we find possess a Contactless card but are not yet using the tap-to-pay capability. Click the image below to download this report from 451 Research and learn more. 

Coronavirus & Contactless Payments